Wednesday, 12 April 2017

HOTEL FOOD & BEVERAGE SERVICE: ATTITUDINAL CHANGE FROM THE TOP

It is common practice to find hotel food service personnel being hired without any prior professional training.  I do acknowledge the lack of recognized training institutions for such careers in this industry in Ghana. The burden of training therefore shifts to our hotels to carry out unhurried and thorough orientation for these personnel, a practice most hotels are not able to fully commit themselves to.

A top notch boutique hotel was having its monthly dinner event with a Ghanaian High Life band under the starry skies of Accra and on its well manicured lawn. Its management’s desire to promote team work found all hands participating in the cocktail service prior to the dinner. This included George, the gardener, who was now all decked up as a professional banquet staff. George had been ‘schooled’ on the finger foods he was going to be passing around and had practiced how to hold the tray and maneuver through the crowd of standing guests in formal wear.  

However, once George found himself on the service floor with real guests, his trembling hands could not hold the service tray as required, resulting in the foods spilling on the floor. 

Attempt poking waiters a little about a menu or even a food item they present to you at a cocktail. The feedback can be embarrassing (for them). Food service personnel have no business serving food items they cannot confidently talk about, yet they do. 

Frankie, a newly employed food service personnel recount's one of his five-day orientation below. Compare this with the above attitudes commonly experienced by our newly employed hotel food service personnel(casual, part-time or full time) in this country.

A day's Orientation Experience

Going through a five day orientation, I again revised in my head instructions on what to say and do as I stepped out to deliver ‘room service.’

‘Don’t be so serious,’ said Steve,my supervisor, as I awkwardly maneuvered the room-service cart down the hall. ‘Feel out the guests and try to match their mood,’ he continued.

I knocked on the door of Room 103 and swallowed: ‘Good evening, In-room dining.’ A lady opened the door and I pushed, rather than pulled, the cart over the threshold, nearly tipping over the bottle of San Pellegrino in the process. When she learned from my supervisor that I was in training, she tried to put me at ease with some conversation but I was too focused on the tasks expected of me.

‘Would you like me to open the water for you?’ I asked.
'Oh, sure, if you’d like to,' the lady replied.

Then I stood there with my hands behind my back, surveying the cart and trying to recall what my checklist said to do next. The lady stood there looking at me expectantly. Steve stood there looking at me quizzically. Ah, I know! I must explain what I’ve brought for the guest.

'You have a Caesar salad and a grilled beef burger with cheese, medium rare,' I said, lifting up the warming cover. 'And I brought some extra mustard and ketchup, in case you need it,' I concluded.
 
Steve, having finally despaired of my ever opening the San Pellegrino, deftly stepped forward and did it himself.

'Please don’t hesitate to call us if you need anything else,' I said, as we prepared to leave. The lady smiled. I forgot to offer to open the Heineken.

As Steve and I stepped into the hallway, he closed the door behind us and said: 'We have a few things to talk about on the way downstairs.'

We hardly provide such opportunities to our personnel yet we expect so much from them. A lot needs to go into our orientation programs.Consider the following general outline: 

Day 1
·         Welcome newly employed (create a warm environment assuring them of how much you value them).
·         Involve hotel executives in presenting various aspects of the hotel to them (focus on the rich traditions and philosophy of the hotel) Note that presentations must be engaging.
·         Repeat hotel values and establish a common understanding of what these mean to the hotel, guests and personnel.
Day 2  
Establish the Expected Language of Service
  • Deal with uniforms and grooming standards 
  •  Explain linkages between various departments in the hotel 
  • Focus on food and beverage briefings (hotel events, particular guests’ likes and dislikes, and any other concerns). 
  •  Review standards (from communication among personnel to anticipating guests needs)
  • Explain policies, procedures and 'language use' in handling guest complaints 
  • Establish hotel's employee empowerment practices (use typical case studies for trainees to apply and role play service standards taught, making effective decisions and making alternative choices to resolve/respond to problems).
Day 3
Go over Basics and attach trainee to coach/supervisor.
Day 4                                                                                     
Assign trivial tasks to be done alone (but trainee needs to be checked)
Trainee also works on major tasks with coach/supervisor.
Day 5
Trainee to take the lead on a number of simple orders (particularly if business is slow).
Day 6
Go Solo (but trainee must be accompanied by coach).
“Day 21”
This is a follow-up session. It typically takes place about three weeks after the initial orientation. The aim is to review the hotel’s standards after new employees have had a chance to put them into practice. The newly employed are asked about their experiences on the job-an opportunity to reflect on their experiences. There is also a reinforcement from orientation.

HOTEL FOOD AND BEVERAGE SERVICE: CREATING THE EXPERIENCE




The images on your right and left are traditional symbols depicting the availability of food and beverage service in hotels.



                            I 'lo-o-v' food and beverage service!

It is not so much because I love eating but hotel food and beverage service offers so many opportunities for variety that there is no excuse for hotels not creating exciting food and beverage experiences for their guests/customers, either in the presentation of foods or drinks, the environment created, the interaction between the service personnel and guests or a combination of any of these. Yet I find much dullness, oversight of tasks involving basic food and beverage service practices, a general lack of enthusiasm among personnel as well as personnel not anticipating the needs of guests in many hotel food and beverage outlets even in our top hotels. I sometimes ‘scratch my head’ wondering what some of us can do to bring pride to our food service personnel to enable them deliver real professional service consistently.

Food and beverage service focuses on the guest. However, numerous articles have been written on customer/guest service in the hospitality industry, I don’t intend to tow that line. If you have been an ardent reader of this blog, you will observe my focus is on hotel personnel themselves; so will this article be.To be certain we are on the same path therefore, this is just an introductory article to set the tone to this series on hotel food and beverage service.

Below are two unique service options hotel food and beverage outlets offer, which I find most challenging.

Room Service:
It is expected to provide an exceptional service for guests’ convenience, intimacy and comfort and may involve the presentation of a welcome cocktail/drink when a guest checks-in, a gourmet dinner or a complimentary breakfast in bed. 

Grill Room Service:
I am yet to see or hear about this type of service here in Ghana (who knows? One could be budding while writing this article). I have had a grill room service experience- a glass petition divides the restaurant and the kitchen. Guests choose their meat cuts and watch as their foods are prepared! It is a unique experience for cooks, guests and food service personnel!

My point is, food and beverage service offers a wide range of options; formal, semi-formal and casual environment for groups and individuals alike from the banquet hall to the restaurant to several lounges with their distinct themes. In respect to themes, if it is not a piano bar concept, a jazz lounge bar, saxophone barbecue(a touch of entertainment), it may be leisure ‘mixed’ with food and drink as may be seen with the swimming pool lounges or games lounges.

 Sometimes the concept is enhanced by the décor; the furnishing and decoration of the room or dining space; the use of colors (pretty much used in this country), chinaware, glassware, furniture or table arrangement/setup(yet to be extensively exploited).

 Variety may also be offered in the menu, featuring the traditional/authentic dishes of Ghana or the ethnic menus around the globe (Chinese, Nigerian, American, German, Indian, Mexican, and French etc). Thematic menus may be introduced for any of the three principal meals of the day- breakfast, lunch or dinner and even with snacks (morning, afternoon or late evening).

In our various institutions I am aware hospitality students learn about delivery of food via French service, American service, Silver service and Russian service. I am yet to see distinct characteristics associated with an African or Ghanaian food service on their curriculum.

By the way, what were your views on the the pool of roller skating waiters introduced at the Movenpick Hotel, Accra? Hotel food service may even create excitement by indicating the distinct clothing diners should wear!

In Ghana, Buffet, Cafeteria and Coffee shop service concepts are well known but I have observed a mix up of what is labeled ‘English breakfast’ and ‘Continental breakfast’ in our hotels.  Perhaps it’s as a result of competition! There is also no definite understanding of what a Ghanaian breakfast is, so there is some confusion here too.

In discussing the human element, this series on hotel food and beverage service will not only focus on restaurant waiters. Other personnel in the hotel food and beverage service will also include restaurant hostesses, banqueting staff, snack bar attendants, cashiers, runners and bartenders.

I did indicate earlier that I sometimes ‘scratch my head’ wondering what could be done to bring pride to our food service personnel to enable them and/or motivate them to deliver real professional service consistently.  This series would make some few suggestions.




HOSPITALITY EDUCATION & INDUSTRY :BRIDGING THE GAP: A Conversation with a Hospitality Educator

In this second post to acknowledge the efforts of educators in hospitality and to celebrate them, GH-H hosts Mrs. Lucy Eyram Agbenyek...